I recently left my full time role as Social & Digital Marketing Manager at a boutique agency to focus on launching my own brand. I led the social and digital marketing initiatives agency-wide which included, but were not limited to, social media strategy, copywriting, content development, and execution; and email copywriting and strategy development. Prior to this role, I was an Ecommerce Marketing Manager with the Direct to Consumer business at Hasbro. I focused primarily on email marketing, website copy and content development including SEO writing, and social media execution. Additionally, I lead all promotional and other marketing efforts in order to not only drive sales, but to also increase overall awareness of the many Hasbro brands. A graduate of the University of Wisconsin - Madison, I found my passion for digital marketing during a college internship at The Edgewater Hotel (Madison, WI). Upon graduation, I was promoted to the Digital Marketing Manager there. I was responsible for building the social media strategy property-wide, daily site updates, and extensive copywriting, both promotional and content based, amongst many other duties.