Digital Marketing for Middle & Senior Managers, will provide a strategic understanding of Digital Marketing. The participants will learn how it impacts brand & Sales, Best practices in digital marketing, and tools & techniques.The course will also cover planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing. Module 1 Introduction to Digital Marketing Module 2 SEO-Keyword Planning Module 3 On-Page SEO Module 4 Off-Page SEO Module 5 Social Media Marketing Module 7 Search Engine Marketing-Google AdWords Module 8 Email Marketing Module 9 Affiliate Marketing Module 10 Understanding Google Analytics