Mark Redfern is a senior digital marketing professional with expertise using Google & Adobe analytics, Google AdWords, SEO optimizations, PPC, conversion optimization, email marketing, and social media channels strategy. With a track record of successfully optimizing client campaign performance by using advance analytics tagging and tracking to focus on KPIs, ROI, ROAS, and data integrity. Mark has an extended knowledge of the following: Google AdWords | Google Analytics | Google Tag Manager | Google Conversion Tracking | Google Remarketing | Custom Google Audiences | Display Advertising | Email Marketing | Social Media Marketing | Adobe Creative Cloud | WordPress | SEO | SEM | A/B Testing | Mobile Marketing. Strategic Knowledge Of: Google Tag Manager | Adobe Analytics (SiteCatalyst) | Adobe DTM | SQL | HTML | CSS | JavaScript | Website Architecture | CMS | Tableau | BI Tools. Mark provides clients with in depth AdWords, Bing, LinkedIn, Facebook, Twitter and Social Media campaign strategy, development, implementation, measurement and analysis. Mark help clients gain a better understanding of digital media traffic and visitor intentions, and he also creates interactive visual dashboards that connect to your data, so clients can see the health of their efforts in real-time.