Using digital technologies such as the internet, social media, search engines, mobile devices, and other digital channels. It involves a variety of tactics such as email marketing, content marketing, search engine optimization (SEO), social media marketing (SMM), pay-per-click advertising (PPC), and more.

SEO, or search engine optimization, is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). This is done by optimizing website content and structure, building quality backlinks, and conducting keyword research, among other things. The goal of SEO is to increase organic traffic to a website and improve its ranking on search engines like Google.

SMM, or social media marketing, is the practice of using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to promote products or services. This includes creating and sharing content, engaging with followers, and running paid advertising campaigns. SMM aims to increase brand awareness, drive traffic to a website, and ultimately generate leads and sales through social media channels.