Digital Marketing - SEO, SEM, SMO

SEO

• Analysis of the client website as per SEO.
• On-page Optimization
• Keyword Research
• Meta Tag, Header Tag, Sitemap, Title tag, Alt Tag, Canonical Tag, Content duplicate, 301 redirects, Robots.txt
• W3C validation, Website Speed, Responsive website
• Off-Page Optimization
• Article/Blog Submission
• Social Bookmarking Site Submission
• Image Bookmarking
• Directory Submission
• Classified sites submission
• Infographics Submission
• Image Submission
• Blogger outreach
• Blog post Bookmarking

SEM

• Keyword research 
• Search Campaign (Campaigns, Ad-groups and Ad copies) Setup
• Create Remarketing lists for RLSA campaigns and Setup RLSA search campaigns
• Display Campaign (Campaigns, Ad-groups and Ad copies) Setup
• Create Dynamic Campaign Setup
• Create Shopping Campaign Setup
• Global Display Network Campaign Setup.
• Conversion Tracking etc.
• Bid Optimization
• Search Ads, You Tube Ads, Display, Discovery Ads, Smart Campaign.
• Create Audience in Google Analytics
• Create Smart and discovery campaign Setup.

SMO

• Preparing & Implementing SMO strategy for Companies Social Media Channels.
• Managing multiple Social Media Platforms of the company
• Engage & Monitor followers
• Monitor trends & search news/articles to post
• Managing Social Media campaigns
• Report on effectiveness of campaigns
• Monitor the activities of main competitors in social media
• Using Social platforms to promote company’s events.