1. Search Engine Optimization (SEO):
- Enhances website visibility on search engines.
- Involves optimizing content, site architecture, and building quality backlinks.
2. Social Media Marketing:
- Leverages platforms like Facebook, Instagram, Twitter, and LinkedIn.
- Connects with audiences, builds brand loyalty, and drives website traffic.
3. Email Marketing:
- Direct communication with potential and existing customers.
- Offers personalized content, promotions, and updates.
4. Content Marketing:
- Creates valuable, relevant content to attract and retain a defined audience.
- Aims to drive profitable customer action.
5. Pay-Per-Click (PPC) Advertising:
- Place ads on search engines and social media.
- Pays only when users click on ads, ensuring cost-effective visibility.
6. Affiliate Marketing:
- Partners with individuals or companies to promote products.
- Pays commissions on sales generated through referrals, expanding reach without upfront costs.