Perform and generate reports for PPC, daily account management of pay per click accounts on Google Ads,
Yahoo, Bing and all the other different search platforms for clients with different platforms
Monitor and evaluate search performance and search results across the major search channels
Research and undergo test partnerships with new PPC vendors to expand our outreach as well as lower
our cost-per-acquisition(CPA)
Assist in the monitoring and maintenance of impression share, keyword bids, quality score, account daily
and monthly budget caps and also other important metrics
Proactively make strategic PPC campaign recommendations
Monitor and administer reports, web analytics dashboards, and key reporting tools, and optimize key
areas of importance to match up with client goals
Manage and maintain updates for large keyword lists
Craft lead generation and landing pages form for our content to distribute through relevant paid programs
Keep pace with PPC industry and search engine trends and developments
Provide creative ad copies as well as suggestions and interesting ad templates
Understand client’s website in the management of Display network placement lists on Ad Networks such
as Google Ads, Bing and through other advertising platforms
Support the generation of new PPC campaigns, ad, ad groups and accounts and in the aid of creating new
paid search advertising initiatives
Provide recommendations and execute strategies for display network, campaign structuring, targeting,
keyword opportunities, and other facets of paid search in accordance with client goals
Work closely with the other team members on advertising to meet client goals
Communication to team and management on project development, timelines, and results
Utilize data modeling and bid management tools to maximize the effectiveness of PPC campaigns
Generate daily, weekly and monthly client reporting for all those major metrics such as revenue tracking,
goals tracking, and other paid search initiatives