1. Develop and manage digital marketing campaigns 2. Oversee a social media strategy 3. Manage and maintain the organization’s website 4. Write and optimize content for the website and social networking accounts such as Facebook, Twitter, LinkedIn and Instagram 5. Track and analyze website traffic flow and provide regular internal reports 6. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion 7. Continually work on the Search Engine Optimization of the website 8. Fix any errors or bugs in online content 9. Edit and post videos, podcasts and audio content to online sites 10. Create online banner adverts and oversee pay per click (PPC) ad management 11. Write copy for email marketing campaigns 12. Identify new trends in digital marketing, evaluate new technologies and ensure the the brand is at the forefront of industry developments, particularly developments in mobile marketing 13. Work on printed material to supplement online products