• Plan and execute all digital marketing, including SEO/SEM, Social media campaigns
• Identify trends and insights, and optimize spend and performance based on the
insights
• Create client-facing deliverable including full site audits/ SWOT analysis
• Be actively involved in Technical SEO efforts (Robots.txt, canonical, keywords,
image optimization etc.)
• Collaborate with internal teams(designers) to create landing pages and optimize
user experience
• Handling more than 30-50 client base for my organization and have significantly
raised rankings of clients websites within top 10 in major search engines (Google and Bing) for most of the keywords.
• Analyzing requirement and providing web promotions solutions to clients, which
involves designing & implementing Search Engines Marketing plans Operational
strategies like Keyword research, Competition analysis, Site analysis, Search
Engine Marketing (SEM) Plan, Web Penalty Solutions, Web Marketing
Strategies etc.
• Perform information gathering services including technical website analysis,
competitive/keyword research, and link analysis.
• Identify and implement innovative SEO strategies.
• Monitor, review, and update web site traffic reports and Google Analytics.
• Plan and monitor the ongoing company presence on social media (Twitter,
Facebook etc.)
• Test and track landing page optimization and other conversion strategies.
• Monitor trends in social media tools, trends and applications and appropriately
apply that knowledge to increasing the use of social media
• Conducting the keyword research and identifying the core terms for segment.
• Look after the SERPs and identify the competitive factors affecting the
business
• Market research and train the fresher with the skills of online marketing
• Product ownership: working with technical teams to develop specifications for
website features to improve SEO
• SEO (Search Engine Optimization): On Page Optimization and Off Page Optimization - SEO Title, Description, Keywords Analysis and Reporting
• Online Data Research
• Link Building
• Meeting the targets.
• Reports & Analytics