I'm experienced with the following Types of Google Ads both B2B, D2C, and B2C: Search Ads, Display Ads, Shopping Ads, Video Ads, Retargeting.
Industries for which I'm running Google Ads: eCommerce, IT Services, Roofing, Health & Wellness, Law Firms, Travel & Tourism, Dental, Auto Mobiles, Plumbing, Garage, Home Renovation.
In response to your requirement, here is my process for PPC listed below;
- Campaign Setup
- Keyword Research
- Conversion Tracking
- Adding the targeted location and negative keyword
- Optimize the bids based on the performance of the keyword
- Removing the non-performing keywords
- Managing the campaign
- Google Analytics 4
- Google Tag Manager