am a student of BBA and I study in 3rd year. I have also done a 1 month internship in Digital Marketing, in which I was working as a Business Development and Sales, I can do every job of Sales and Marketing for example Facebook marketing and every project. finish on time if i get a project. Digital marketing is any form of marketing products or services that involves electronic devices. That's the reason it has been around for decades (because electronics have) and why it doesn't necessarily have anything to do with content marketing, Google ads, social media or retargeting.