I am an experienced, award-winning digital marketing professional with 6+ years experience, currently working in the music industry, at the number 1 record label in the UK. As the digital lead on priority domestic and international artists, such as Taylor Swift, BTS, The Vamps, The Killers, Metallica and Fall Out Boy, I am well versed in the practices of social media management and marketing, digital advertising, strategy, email marketing and SEO, amongst other skills. My digital campaigns contributed to four #1 albums in 2017, as well as the label sweeping the Music Ally digital awards with 4 wins. I have also just led the digital campaign for the first artist to achieve a #1 single 4 weeks running, for the first time in 50 years. I have direct relationships with key digital partners; Facebook, Twitter, Instagram, YouTube, VEVO, Google, Spotify, Apple Music, LadBible, UNILAD, BuzzFeed amongst others, and have tried and tested methods for growing social following, increasing streams, increasing subscribers and sky-rocketing video views. I’m also an expert in digital advertising of all formats, across platforms, with 6+ years of experience generating leads and expanding authentic audiences, and know what it takes to make something go viral. Further to this, I have excellent connections in the world of influencer marketing and YouTube creators; I have my own personal directory of some of the biggest influencers globally, and have previously worked with the likes of Zoella, KSI, and Chantel Jeffries.