• Research advertising trends
• Research competitors’ pricing and products
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests
• Ability to develop and implement a corporate social media strategy
• Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules
• Encourage greater social media participation
• Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy