Creating, implementing, tracking, analyzing and optimizing paid campaigns. Develop, recommend and execute proposal, account & campaigns strategy. Responsible for driving integrated paid search to increase client’s share of voice online while focusing on ROI results. Analyze detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation and provide ongoing reporting of search program performance metrics. Researching the top keywords using tools such as Word Tracker, AdWords keyword planner etc. Creating experiments to test changes and measure results and applying the changes for better performance. Optimization of the campaigns using various optimization techniques for better results like increase in clicks, CTR, ROI and etc. Remarketing for the potential audience who had visited or performed any action on our website or who are likely to convert. Creating custom reports, custom dashboards, setting goals, filters etc. for the better analysis and extensive knowledge of website monitoring through Google Analytics