Digital marketing encompasses a diverse range of strategies and tactics aimed at promoting products, services, or brands using digital channels. This multifaceted field includes elements such as social media marketing, search engine optimization (SEO), content marketing, email marketing, pay-per-click (PPC) advertising, and more. It revolves around leveraging digital platforms to connect with target audiences, drive traffic, generate leads, increase brand awareness, and ultimately, drive sales or conversions. In essence, digital marketing is about leveraging the power of technology and data to create compelling online experiences that resonate with consumers and achieve business objectives.