A Digital Marketing Manager is responsible for developing, implementing, and managing marketing campaigns that promote a company's products and services online. They play a crucial role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
Required Skills:
- Strong understanding of digital marketing concepts and best practices.
- Proficiency in using analytics tools (e.g., Google Analytics, SEMrush) to track and measure campaign performance.
- Excellent communication and project management skills.
- Creative thinking and problem-solving abilities.
- Familiarity with SEO, PPC, content marketing, and social media marketing.