Digital Marketing Specialists who compare your company’s advertising techniques and offerings with those of competing businesses. help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business.  keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view your company’s ad projects and buy your products. Duties will often include the following:

• Research advertising trends
• Research competitors’ pricing and products
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns