Embryologist with passion for digital marketing Being a Victim of unprofessional digital marketing agencies and paid a lot of money for services that I didn’t benefit from motivated me to learn digital marketing myself. It was such a disappointment as I was expecting to have better reach to target audience and quality leads that are willing to pay for a service and that never happened. By learning digital marketing I was able to find answers to a lot of questions such as how to measure the effectiveness of any ads campaign and weather it has a positive or negative ROI. Despite the fact that all the agencies I hired failed to provide such data.In addition to that now I can set campaign objective and evaluate it by different digital marketing metrics and KPIs.