I have served clients from different verticals for google adwords, facebook advertising, bing ads management etc... and found that Paid Marketing is not about spending money; Pay Per Click requires skills such as proper business understanding, budget management, understanding client's goals and working on our skills set to fulfill that goal. My objective always remains to give maximum leads and conversions to my clients in the limited or set budget. In my 5 years career, I learn various tricks and techniques for paid advertisement which helps in getting efficient leads. Also in Search Engine Optimisation, I am looking to give better Link Building services for number of websites and finds the best possible options to rank them high. It includes better Keyword Optimization and Backlinks. I am comfortable in On Page and Off Page Optimization both. I can also create Meta tags and also can find keywords according to website theme and competition. I have also good knowledge of Google Webmaster Tools and Google Analytics. I can set up Google Analytics code for tracking of statistics and also can solve website problems by Google Webmaster Tools. I am also expert in "RM i.e. Reputation Management" which is also a key factor for those who have maximum priority of online presence.