? Responsibilities includes boost organic search. ? Develop social media and digital marketing strategies and optimize campaigns. ? Perform site analysis, keyword research and mapping, and assess link building opportunities. ? Perform competitor SEO research. ? Based on analysis, results and client feedback continually improve and modify strategies to optimize effectiveness. ? Prepare analytics and ranking reports and present to management. ? Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors. ? YouTube Video Optimization. ? Organized and evaluated SEM and SEO campaign reports. ? Conversion Rate Optimization. ? User Experience and Landing Page Optimization. ? Developed and updated PPC strategies for maximum efficiency. ? Monitored performance and campaign results. ? Conducted tests to optimize keywords on a regular basis. ? Worked to optimize conversion rates for various PPC projects.