Having worked as a Digital Marketing Specialist, I have a through and in-depth knowledge in setting up, optimizing and successfully running Facebook and AdWords (SEM, Display and Youtube) campaign from scratch to restructuring existing campaigns. Facebook and Google AdWords is one of the best platforms to introduce your new business into the market or to promote your existing business. Facebook has some excellent targeting options which can easily help you reach your target audience. Having worked in an E-Commerce industry, my module of running paid ads has always been to achieve maximum conversion and being cost effective at the same time. This has enabled me to come up with some of the best targeting techniques which very few companies have implemented. This includes hyper targeting, custom audiences, lookalike/similar audience etc. For me the key for successful online advertising by to getting your audience right that is your targeting should be very precise and efficient, this means doing A/B testing, running different adsets for different age groups/ gender etc to determine the best audience segment and then save your cost my shifting most of your cost to that segment. I have strong work ethic and attention to detail and can bring value to any project! If you require a specialist, well-versed in Digital Marketing, who can achieve your goals, feel free to contact me