Creating Digital Marketing Campaigns Digital marketing analysts design digital marketing campaigns to effectively promote companies, products, ideas, or brands based on the desires of the client paying for the advertising. Analyze Marketing Data Digital marketing analysts determine the effectiveness of marketing campaigns by analyzing page clicks, keyword hits, search engine traffic, and other data. Advise Marketing Teams Digital marketing analysts keep marketing and sales teams up-to-date on current campaigns, informing them on which aspects of campaigns are the most effective and which are not, and advising them on how to tweak campaigns to get maximum attention and create more revenue. Cultivate and Maintain Client Relationships Digital marketing analysts provide clients with frequent updates on the status of their advertising campaigns, advise them on the success of campaigns compared to marketing costs, and make suggestions to increase marketing effectiveness when necessary. Write Marketing Reports Digital marketing analysts create detailed reports showing the amount of traffic online campaigns are creating, how much campaigns cost, and outlining the timetables and schedules for online marketing campaigns. Manage Pay-per-Click Accounts Digital marketing analysts look at the budget data for pay-per-click accounts on a daily basis to manage campaign costs and provide expense information to clients.