Created a brand awareness campaign via social media content marketing
● Created several different content types for the company’s social media account
● Developed a hashtag strategy to improve the company’s content reach on social media
● Analyzed successful social media accounts within a niche to ensure the best engagement when creating content
● Created image posts, memes, and infographics for social media based on competitor research
● Designed social media content using Canva and Meme Generators
● Conducted “Trending” research to ensure social media posts get the best engagement possible
● Utilized social media channels and group pages to increase brand awareness
● Designed an Email Automation Workflow for bottom-of-the-funnel leads within Mail Chimp
● Designed an Email Automation Workflow via Mail Chimp to decrease conversion time for hot leads
● Optimized the company’s email marketing using segmentation to make the emails address customer pain points more effectively
● Designed email templates to make the marketing campaign more aesthetically pleasing for a better brand image
● Created and optimized an email marketing automation workflow with If/Then triggers to optimize leads through the marketing funnel
● Optimized the email copy and subject lines to improve conversion rates
● Created several forms of content for the company’s email marketing plan to effectively guide leads through the marketing funnel
● Created PPC lead-generation campaigns on multiple social media platforms
● Created an optimized landing page to increase conversions for PPC campaigns
● Created Targeted Audiences for PPC ads to optimize the company’s ROI on their Ad Spend
● Created optimized copy for landing pages and PPC ads to increase conversion rates
● Designed a top-of-the-funnel video ad for social media platforms
● Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs
● Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes
● Created an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and content syndication
● Designed a backlink strategy based on competitor analysis, website traffic, quality of traffic, and the likelihood that we’d be able to acquire backlinks based on Domain Authority
● Increased website traffic via inbound marketing tactics including blog and infographic creation
● Established partnerships with industry experts to help further the company’s online presence