I have over 12 years of experience in auditing, analyzing and implementing SEO improvements, website functionality, visibility, and engagement while adhering to Google best practices, with the ultimate goal of increasing revenue. For inbound marketing projects, I create and measure comprehensive marketing strategies and collaborate with web developers, content creators, marketing coordinators, and designers. These strategies typically include on-site and off-site link building and content generation, use of social media, landing pages and nurturing emails. I analyze and report on data in Google Analytics, Search Console, AdWords, SEMrush, Moz, Ahrefs, HubSpot and Databox, among others. Monthly, quarterly, and yearly, clients receive a highly analytical report from which we review KPIs and adjust tactics to remain in alignment with their goals. For web development projects, I’m responsible for the data analysis and SEO strategies which include 301 redirects, configuration of meta tags, titles, and descriptions, analyzing inbound and outbound links, internal and external linking structure, and direction of website performance.