Digital Marketing Strategist - PPC/SEM - Google AdWords Certified - YouTube, Facebook, Instagram, Bing & Amazon Advert.- Digital Marketing Rockstar • Implement effective and efficient PPC strategies and best practices • Track, report and interpret online traffic for other PPC initiatives • Optimize copy and landing pages for SEM • Perform ongoing keyword analysis, expansion and optimization based on ROI • Research and analyze competitor advertising to better optimize existing campaigns • Organize, manage and report large volumes of data • Execute tests, and analyze the collected data to identify relevant insights to improve ROI • Implement campaign strategies and performance improvements • Manage campaign budget and expenses to make sure costs are in control • Collaborating with Social Media specialists to devise effective social media campaigns • Creating, executing, managing and optimizing PPC campaigns (Google AdWords, Facebook, Bing, LinkedIn) • Landing Page design and analysis • Keyword sourcing, analysis and optimization • Negative keyword sourcing, analysis and optimization • Competitor analysis • Conversion-focused initiatives • Multiple accounts management • Works and communicates with clients directly • Conducts sales presentations, pitches and proposals to target clients • Collaborates with subject matter experts to keep the clients' overall marketing goals in line with the strategies to be implemented • Creates performance reports with recommendations for optimization