If you don't know where to go, so each road is right and each road is wrong!
This why we should work based on strategy.
I'm Amr El-Basiony, Digital product Marketing Manager with +9 years of experience.
I can make a real development for the business by making a well built Digital marketing strategy:
It will cover:
- Full situation Analysis including all of your digital presence channels.
- Competitors analysis.
- Setting objectives based on business objectives and Marketing objectives with respecting the situation analysis reports.
- Creating target persona and empathy map.
- Creating Value proposition .
- Phases Strategy that applying the objectives within a timeline.
- Creating tactics plan.
- Finalizing action plan of the details in each channel like Facebook, Twitter, YouTube, Instagram, website and all relevant channels.
- Setting the most suitable KPIs for the tracking achieving the objectives through the plan.
It will be the right guide for your business to achieve a real success within plan and to get the most from the digital channels which can turn the crowd into effective business values.