Job Description: I develop, implement and manage marketing campaigns to promote the organization's products and services. I increase brand awareness, drive web traffic and acquire leads/customers.
Key Responsibilities:
- Develop marketing strategies aligned with the organization's business goals
- Manage and execute campaigns across various digital channels including email, social media, search engines and display advertising
- Measure and report digital marketing campaign performance and evaluate against targets (ROI and KPIs).
- Conduct market research and analyze trends to identify new opportunities and improve campaign effectiveness
- Collaborate with cross-functional teams including creative, content and web development to create engaging content and optimize user experience
- Stay up to date with emerging digital marketing trends and technologies