Implemented numerous SE-driven organic strategies per each product

category which increases site visits.

Planning and execution of SEO, SEM, social media, display advertising,  and email marketing campaign strategies.

Creating, building and maintaining a social media presence. Measuring and reporting on performance of all campaigns in relation  to ROI and KPI.

Identifying trends, industry insights to allocate and optimize funds  spent.

Brainstorm innovative growth strategies by collaborating with  marketing, promotions and sales departments.

Drive content creation and copy writing activities.

Understand search analytics to advice content creators on various  enhancement strategies for performance on Google, Instagram,  Facebook, Twitter, Pinterest and company’s websites.

Overseeing all aspects of the company’s digital marketing including the contact database, website, CRM, email and social channels.

Checking inbounds and outbound's website links.

Improve Meta description tags, Alt tags, Tittle Tags.

Coming up with the ideas for all content including features on choosing items of products, the Ads design, the Keywords  creating, introducing new collections of Ads campaigns suggestion, and a lot more besides.

Working with copywriters and photographers to produce these features and ensuring everything adheres to the company’s brand guidelines.

Creating the company’s fortnightly email campaigns which were based around the above features.

Updating social channels and running social campaigns to advertise promotions and new collections, plus seasonal campaigns.

Setting up and running PPC campaigns periodically (especially seasonal), reporting and optimizing.

Running all PR including getting placements in magazines, newspapers and blogs, and handling press releases.