My way to reach the right customer, somehow is different, I work on
Increasing the number of audience, followers and Lovers for the product, not only Buyers
Then, the number of the customers (Buyers) will increase, this the way how I manage my Marketing Campaigns,
Let customers Love the product not only buy it, using Media, Words, Emails, even Calls
all possible communication ways
The word Product sale it self it's right word needs a hard job from the Marketing Campaign Team, they have to understand that Costumers are part of the Campaign team work, not a buyers only, they trust them they will led the campaign's team to the right way to sale the product