- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Develop optimization strategies that increase the company's website search engine results rankings.
- execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI from conducting paid search campaigns.