Marketing Fundamentals, Content Strategy, Social Media Marketing, social media advertising, search engine optimization, search engine marketing, display advertising, email marketing, measure and optimize.
Assist in the development of building paid social media plans including audience targeting and segmentation, messaging, flighting, and budgeting
Hands-on bidding optimization to grow the business and hit ROI targets
Design and execute A/B tests and optimization measures for creative, landing pages, user experience, and bidding
Analyze paid social campaign performance against company KPI’s, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on conclusions.
Stay up-to-date with best practices and strategies in paid social media and develop strong working relationships with social vendors
Proficient in Excel and strong PowerPoint/presentation skills
Familiarity with social listening and measurement tools
Power-user of Facebook Ads Manager, Power Editor, and Analytics
Affinity and experience working with large data sets, marketing data analysis, and data access and reporting technologies like Tableau or SQL
Demonstrated analytical skills, detail-oriented, and organized with strong verbal and written communication skills.