The project consists of several components, including media buying, which involves market research, ad content creation, keyword research, campaign setup, and running campaigns. There's also organic social media, which includes writing, editing, creating, and posting social content with captions (30 posts). Additionally, the project includes a landing page designed to promote or sell products or persuade visitors to convert to a product-related offer. Furthermore, the project requires regularly posting updates and content on various platforms and ensuring the smooth functioning of the software used in the project during software maintenance.