Social media marketing include:
Create, edit, and publish daily content that aligns with the brand vision, builds meaningful community connections, and encourages authentic engagement.
Daily monitoring of social channels
Manage relationships with influencers
Optimization of social media channels content and performance
Track social media analytics
Prepare reports and presentations on social media and influencer marketing activities and results
Maintain a cutting edge understanding of best practices, features, strategies, and tactics for social media channels.
Email marketing include:
Conceive and manage the end-to-end email marketing process
Manage data including segmentation, reporting, and optimization
Write and edit compelling email copy
Use internal and 3rd party data to personalize email campaigns and drive engagement
Work with design and engineering teams to implement and test-high converting landing pages from email efforts
Develop testing plans for email marketing efforts
Manage email calendar and automation
Report on campaign results to management or executive teams