- Content marketing skills
- Content management system (CMS) experience
- Customer relationship management (CRM) skills
- Mobile marketing skills
- Lead nurturing skills
- Email marketing skills
- Experience with a host of marketing tools
- Video production and editing skills
- Social media advertising skills
- Social Media Marketing Tools. Tools that can help manage your various social media accounts and measure your effectiveness. Popular examples include HootSuite, Buffer, and Facebook/Twitter/Google/Pinterest built-in analytics. (Check out our mega-list of 99 online marketing tools here!)
- Productivity Tools. A healthy knowledge of productivity tools shows that you’re motivated and skilled at time management. Popular tools include Evernote, IFTTT, and Google Alerts. For more, check out our list of awesome productivity tools.
- SEO Tools. Resources to help you target relevant keywords and measure your link-building efforts. Some popular tools include Google Keyword Planner, Open Site Explorer, Ahrefs, and of course our own keyword tools.
- Image and Design Tools. Apps and software that can help you create blog images and valuable visual content to capture the attention of your audience. Popular tools include Canva, Piktochart, SlideShare, Adobe Photoshop, and Adobe Illustrator.
- Email Tools. Programs that can help you manage email more effectively and measure open rates, clicks, and conversions for various email lists. One popular example would be MailChimp.
If you have experience with these tools (or tools that are similar), be sure to add them to your marketing skills resume. Employers want new hires who know how to use the tools they love.