• Possess sound working knowledge of On page and Off page Optimization. • Involving in selecting specific words and key phrases for which the site or individual pages–should be optimized. • Having good experience in optimizing Meta Title, Meta Description, Meta Keywords, H1, H2, H3 and various HTML tags (on page optimization). • Back Link Campaign: Article Submission, RSS Feed Submission, Press Release submission, Blog Optimization/Submission/Commenting, Directory Submission, Classified Submission and Video Optimization. • Using tools (like Google Keyword Research to conduct ‘keyword analysis’ to identify which words are likely to be most effective. • Coordinating with the Designer/Developer to make technical adjustments to web pages to ensure they are constructed in a way that does not prevent search engines from indexing them. • Creating xml sitemaps and HTML sitemaps for Google, Yahoo and Bing. • Analyzing the site from the SEO point of view, Implementing 301 Redirect, Correcting Broken Links, Canonical Redirect. • Building proper back links for better rankings in SERPS. • Submitting websites in various search engines like Google, Yahoo, MSN and so on and also in various directories and link exchange web sites. • Continually monitor organic search rankings to maximize traffic. • Acquiring Google Page Rank. • Choosing best domain names for particular website to get better Search ranking. • Ability to manage and prioritize multiple projects and tasks simultaneously. • Tracking website users using Web Analytics (Google Analytics). • Motivated and enthusiastic in learning and implementing new technologies.