Digital Marketing It is no surprise that Marketing has opened up a whole new sphere of Promotion and Branding. Since the time, technology has come in its way; there is a revolution that took place in this area. As technology evolves, the strategies of Marketing also evolve. Its benefits are becoming more prevalent each day. More and more people are first researching about the product and then buying them online. Be it big or small every business nowadays are taking Digital Marketing Tactics to engage with the customers and reach a set number of targets to influence them to take your Product/Service. But what exactly is Digital Marketing? Well, in simple words Digital Marketing means using the Internet and Online based Digital Technologies to promote your Products/ Services. Its benefits include: (i) It is very cost effective (ii) Has high return on investments (iii) Build your brand image and name (iv) Promotes your products/services (v) Has a wider reach in no time (vi) Targets precise audience