Digital Marketing services include the term Search Engine Optimization. It defines a set of rules for ranking of your website. It is used to increase traffic on your website by growing visibility on Search Engine. SEO depends on many factors like content marketing, user friendly websites, keywords planning, backlinks, and many more. It is an unpaid or organic method to rank on Search Engine. The process of decoding Google Algorithms is better known as SEO tactics. Based on various factors, SEO assists in improving the growth rate of your website.