> SEO, SEM, SMM, SMO > Conceptualizing marketing campaign on Google Adwords, Facebook Ads, and other websites in order to generate leads. > Activation & Engagement of Existing Users - Effectively use the own and earned media to drive unpaid traffic, acquisitions, and activations. > Monitoring and evaluating digital marketing campaigns success using performance reporting and analytics and making recommendations for amendments and improvements > Measuring ROI and campaign effectiveness to deliver better results. We live by this statement "If you cant measure it, you can't improve it & it's definitely not worth getting into".