Search Engine Optimization (SEO):
Optimize websites to rank higher in search engine results.
On-page and off-page SEO techniques, keyword research, and content optimization.
Content Marketing:
Content creation and marketing strategies.
Ability to produce blog posts, articles, infographics, and other content types.
Social Media Marketing:
Expertise in managing social media platforms.
Ability to create and curate content, schedule posts, and engage with the audience.
Knowledge of ad campaigns on platforms like Facebook, Instagram and LinkedIn.
Pay-Per-Click (PPC) Advertising:
Managing PPC campaigns, including Google Ads
Skills in keyword research, ad creation, bidding strategies, and budget management.
Email Marketing:
email marketing using tool, including campaign creation, list management, and automated workflows.
Web Analytics:
Ability to set up and interpret web analytics tools like Google Analytics, Google Search Console, Google My Business Account.
Marketing Strategy Development:
Skills in market research, competitor analysis, and target audience segmentation.