Develop and execute the complete online marketing strategy. Cost efficient customer acquisition, and ensuring high volume of daily transactions Monitor key retention metrics for the business on a daily basis. Analyze performance of the campaigns looking into clicks and conversion data. Manage and execute various marketing initiatives like Social Media, Email and SMS, Search (SEM & SEO), Display Network & Affiliate Media,etc. Collaborate and provide support to other functional teams to achieve company objectives. Continuously test and improvise all marketing communications being sent out to users/customers.