Develop and manage digital marketing campaigns Oversee a social media strategy Manage and maintain the organization’s website(s) Write and optimize content for the website and social networking accounts such as Facebook and Twitter Track and analyze website traffic flow and provide regular internal reports Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion Continually work on the Search Engine Optimization of the website(s) Fix any errors or bugs in online content Edit and post videos, podcasts and audio content to online sites Arrange webinars and webcasts Create online banner adverts and oversee pay per click (PPC) ad management Write copy for email marketing campaigns Identify new trends in digital marketing, evaluate new technologies and ensure the brand Design and build advanced applications for the Android platform Collaborate with cross-functional teams to define, design, and ship new features Work with outside data sources and APIs Unit-test code for robustness, including edge cases, usability, and general reliability Work on bug fixing and improving application performance Continuously discover, evaluate, and implement new technologies to maximize development efficiency