1-Work as Digital Marketer and has a good knowledge of Google AdWords, Search Engine Optimization, SEM, Email Marketing, Mobile Marketing and Social Media Marketing. 2-Setting up PPC (paid search) accounts & campaigns including developing, organizing, monitoring and optimization of campaigns on Search & Display network both. 3-Bid Management/Optimization – Manage CPC bids & hence maintain ad position and cost. 4-Social Media Campaigning for Branding and Marketing. 5-Analysis of Campaigns and Website performance using Google Analytics. 6-Developing different strategies for increasing website traffic and generate the leads in Pay-Per-Click advertising.