Digital marketing refers to the use of online channels and technologies to promote products, services, or brands to a targeted audience. It encompasses various strategies such as social media marketing, search engine optimization (SEO), content marketing, email marketing, pay-per-click (PPC) advertising, and more. Leveraging the power of the internet and digital platforms, businesses can reach their potential customers with precision, engage them effectively, and measure the impact of their marketing efforts in real-time. Digital marketing offers unparalleled opportunities for businesses to connect with their audience, build brand awareness, drive traffic, and ultimately boost sales and revenue. Its dynamic and data-driven nature enables marketers to adapt and optimize campaigns for maximum success in today's highly competitive and ever-evolving digital landscape.