Search engine optimization (SEO): This involves optimizing a website's content and structure to improve its ranking in search engine results pages, thereby increasing visibility and driving organic traffic to the site.

Pay-per-click (PPC) advertising: This involves placing ads on search engines or social media platforms and paying each time a user clicks on the ad. This method can help businesses drive traffic and generate leads quickly.

Social media marketing: This involves using social media platforms to engage with customers, build brand awareness, and promote products or services.

Content marketing: This involves creating and distributing high-quality content (such as blog posts, videos, infographics, and more) that is designed to attract and engage potential customers.

Email marketing: This involves using email campaigns to promote products or services to subscribers and nurture leads.

Analytics and reporting: This involves tracking and analyzing key metrics (such as website traffic, click-through rates, and conversion rates) to measure the success of digital marketing efforts and make data-driven decisions.