• Designed, developed & implemented website architecture as per the required Search Engine Optimization (SEO) • Defined, conducted & executed search engine optimization strategies for the entire website • Performed: o Cost-Per-Click Campaigns across multiple industries and budgets on the Google, Yahoo & Bing platforms o Keyword research & optimization on web page content to drive the traffic o In-depth analysis on audience research and detailed pointing o Conversion funnels visualization and recommendation • Executed: o On-page optimization techniques with internal & external link building and off-page optimization based on Search Engine Optimization (SEO) strategies o Keyword research, advertisement copies creation, bid management, competitor research, and so on o Search, display & app campaigns through Google Ads o Re-marketing campaigns for search and display & conversion tracking • Worked on Google Analytics, Webmaster tools & other SEO tools to analyse the traffic, competitor analysis and backlinks • Maintained overall performance of SEO and reporting • Managed Google & Facebook ads campaigns • Planned, implemented & optimized PPC campaigns on Key Performing Indicators (KPIs) • Analysed the click through rate & CPC and achieved ROI for the Ad spends • Evaluated monthly report in order to achieve upcoming month target