As I have 4 years of experience in Digital Marketing. Worked with multiple clients which are related to Real Estate, Health care, product-based.

• Performing keyword research and all the bid management.
• Optimizing campaigns at different levers
• Working on the budget check, bids, SQR on a regular basis
• Regularly pulling out the large Data from Search Engines, Display & Video 360, CRM, and Analytics tools to create actionable insights and showcase the trends/ performance of the accounts.
• Working with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy.
• Worked in additional channels such as Bing Ads, Linked In, Facebook.
• Analyze detailed data like Clicks, Impressions, CTR, Impression Share, and Conversions to reach desired CPA Levels, Increase ROI & Lead Generation.
• Identifying social media opportunities and developing an actionable plan for execution.