Digital marketing is a modern marketing concept that is based on the marketing of services and products using digital mediums such as the internet, smartphone apps, display advertisements, etc. The whole concept of digital marketing is developed through the internet which is used to create, transmit and accelerate the products and services value to the consumers by using the digital networks. Digital networks became one of the most integral parts of the day to day life. As a result of this digital platforms dramatically incorporated with the marketing plans. This is the main reason for the significant increase in the popularity of digital marketing in the 21st century. In the busy schedule of everyday life, most of the people always prefer to use the digital devices or services instead of visiting a physical shop because it can save lots of time as well as it is unmatched in providing on the go experience. Due to the hassle-free experience vast area of digital marketing opens which includes content marketing, SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), influencer marketing, email marketing, content automation, e-commerce marketing, display of advertisements, data-driven marketing, e-books, campaign marketing, etc. Apart from that digital marketing has also an aspect of non-internet channels in which digital mediums are television, SMS, and MMS in mobile phones, sometimes in mobile ringtones, etc. This extension of the non-internet channel is the main difference between digital marketing and online marketing. With the help of this, organizations can collect feedback from the customers which can be very beneficial for the products or services improvement.