1. Search Engine Optimization (SEO)
- On-Page SEO: Optimizing website content, structure, and metadata to rank higher in search engine results.
- Off-Page SEO: Building backlinks and improving website authority.
- Technical SEO: Ensuring the website is technically sound for search engines to crawl and index properly
2. Pay-Per-Click Advertising (PPC)
- Running paid ads on platforms like Google Ads or Bing Ads.
- Optimizing ad campaigns to maximize ROI through targeted keywords and audience segments
3. Social Media Marketing (SMM)
- Managing and growing brand presence on social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Content creation, audience engagement, paid advertising, and influencer collaborations.
4. Content Marketing
- Creating valuable content (e.g., blogs, videos, infographics) that attracts and engages your target audience.
- Strategizing to enhance brand awareness and drive traffic.
5. Influencer Marketing
Collaborating with influencers to promote products to their audience in an authentic way.
6. Affiliate Marketing
Partnering with affiliates to promote products/services and paying commissions for leads or sales they generate.
7. Conversion Rate Optimization (CRO)
Improving website or landing page design and content to increase the conversion rate of visitors into customers or leads.
8. Analytics and Reporting
- Using data and analytics tools (Google Analytics, for example) to measure the performance of marketing campaigns and make data-driven decisions.
9. Video Marketing
Using videos on platforms like YouTube, Instagram, or Facebook to engage audiences and promote your products/services.