Develop strategic communications planning for promotion and dissemination of corporate and marketing content
Develop corporate promotions and communications liaising with other departments and the Management Team.
In conjunction with the web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search
Manage the corporate branding
Develop/maintain social media profiles and quality content on Twitter, Facebook, Instagram, and LinkedIn
Develop other, relevant social media outlets to support and expand our digital presence
Recruitment and maintenance of media partnerships
Manage PR and press relations
Assist in the preparation and drafting of various communications (email, social media, blogs, etc. …) including at times high-level public speeches top management
Email marketing and Inbound marketing management
Email campaign development and implementation
Manage inbound marketing system, including campaign development and data analysis
Develop compelling custom content
Design and deliver emails
Craft email campaigns
Print and Social MediaOptimize print, social media, and blog campaigns to generate interaction, brand exposure, and sales.
Identify appropriate print and social media channels for targeted campaigns
Transform content to ensure easy sharing with social networks
Establish an effective presence in trade magazines and social media sites
Manage the “facilitation” of key social media
Develop and implement customer service response to common complaints and a process in which they are resolved and communicated