Digital marketing refers to the promotion of products, brands, or services using digital channels such as search engines, social media platforms, email, and websites. It involves using digital technologies to create, communicate, and deliver value to customers and prospects.

Some key aspects of digital marketing include:

- Search Engine Optimization (SEO)

- Pay-Per-Click Advertising (PPC)

- Social Media Marketing (SMM)

- Email Marketing

- Content Marketing

- Mobile Marketing

- Analytics and Reporting

The goal of digital marketing is to reach and engage with target audiences, drive website traffic, generate leads, and ultimately, drive conversions and sales.